Myopia Profile is the internationally trusted go-to information resource on clinical myopia management for eye care professionals. Developed by husband-and-wife optometrist team Drs Paul and Kate Gifford, it was first built around the Clinical Myopia Profile patient communication tool developed by Kate from over 15 years’ experience in her Brisbane CBD practice. Starting as a bulk email to share the tool, then a website, then a Facebook group, Myopia Profile has now grown into a thriving, engaged community of thousands of optometrists around the world, across web and social media platforms. It is the largest and most popular, multi-channel educational resource dedicated to childhood myopia management.

Myopia Profile explains the 'why' of myopia control and the 'how' of putting it into practice. We provide you the resources to have clinical discussions and support your in-room communication. We provide a place to access the latest research and industry innovations and a forum for discussing clinical cases with colleagues – with a clear focus on clinical relevance and presented in a commercially unbiased, evidence based manner. We are experts in translating research into practice – finding the clinical pearls while also leaving the door open to what the research may tell us in future. We go to the research conferences, read the scientific papers, understand the clinical implications and bring it all together for the busy practitioner to digest, discuss and put into practice.

The best place to join in the discussion is the practitioner Facebook group, which has over 100,000 engagements per month. From the group, Kate and Paul both welcome direct messages. Feel free to comment on the blogs and guides or email support@myopiaprofile.com for technical help.